Custom Strategy: A personalized approach adapting
to the unique nature of your business is a fundamental component of
SEO services. It enables you to amplify your return on investment
(ROI) from SEO, thereby increasing calls, orders, and traffic to
your business's site. This need arises particularly when opting for
SEO service packages because a considerable number of SEO companies
offer pre-designed or standardized strategies under the guise of
'cheap' SEO plans. Customized strategies cater to your specific
audience and generate optimal ROI.
SEO Audit: All services offered by an SEO company should consist of an SEO audit. This audit provides a comprehensive analysis of your current strategy or assesses your website from an SEO perspective. Even without an SEO strategy, SEO specialists will evaluate your website, determining areas where it excels and discovering areas necessitating SEO improvements.
Off-page Optimization: Off-page optimization is a crucial element of SEO services that refer to optimizing elements outside your website contributing to your ranking in search results. An SEO company may offer services like promoting your website content to bloggers and webmasters, creating shareable content for your site's blog, monitoring your company's mentions across social media, and optimizing your Google My Business profile.
On-page Optimization: With on-page optimization, the SEO firm focuses on optimizing your website's features for search engines. It usually makes up a significant portion of your SEO package and includes updating title tags, meta descriptions, website's information architecture analysis, sitemap creation, website image optimization, relevant keyword research and optimization, new SEO-friendly content production, and analyzing the usability, speed, and design of your site.
Ongoing Optimization: SEO is a continual process, and your business's collaboration with the SEO agency needs to be consistent. An essential part of SEO services is progressive optimization, where your SEO agency continually improves your SEO strategy, aiming for increasingly efficient traffic, leads, and sales generation.
Content Works: Content is the backbone of an effective SEO strategy, helping to improve visibility, drive user engagement, and strengthen the authority and relevance of your site. As the adage goes, 'Content is King' in SEO.
Monthly Reports: A vital aspect of SEO services is transparency. Partnering with an SEO company that provides regular monthly reports is key. These reports provide immediate insights into your SEO strategy's results, including organic traffic, generated leads, sales, and rankings. Regular meetings with your dedicated account manager ensure that all parties remain in the loop.