Custom SEO Services

Boost your revenue stream from search results whilst demonstrating its influence on your bottom line with the advanced SEO services from Krock Digital Solutions.To receive a detailed strategy, pricing, and a step-by-step plan, request a proposal today!  

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What Are SEO Services?

SEO services refer to the offerings of an agency, freelancer, or consultant aimed at enhancing your website's SEO. Such services are designed to boost your web traffic and revenue through organic searches. Typically, SEO packages cover on-page, off-page, and technical aspects of SEO. Some service providers, however, might have a more concentrated focus, such as off-page SEO.

Reasons to Use SEO Services

Investing in SEO services brings about numerous advantages. A few notable ones are:

  • Acquire expertise in specific SEO domains such as off-page, local, and technical SEO.
  • Free up time by delegating SEO obligations like keyword investigation, content production, and link building.
  • Better manage the marketing budget (The cost of SEO plans is typically four times less per year compared to in-house teams).

Broadly, an SEO agency's services assist in formulating and preserving a gainful SEO strategy and supervising your organic search performance. You also get extra time to concentrate on tasks that require your skill set.

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  • Dedicated account manager with an in-house team to develop and implement assets
  • Built from your business objectives, market changes, and overall marketing efforts
  • In-house project management software, 24/7 help desk, and direct client phone line
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Typical SEO agancy

  • Dedicated account manager that’ll need your time to develop and implement assets
  • Copy-and-paste checklist for optimizing your site and (hopefully) delivering results
  • Regular, but unreliable when site issues happen, and you need help now

In-house SEO

  • One or more team members searching for the time to optimize 200+ ranking factors
  • S.M.A.P.T. goals, but difficult to achieve with limited resources, time, and skillsets
  • Varied with documentation gaps leading to project delays and wasted budget

Types of SEO Services

Although conventional SEO plans satisfy most organizations' requirements, local or e-commerce businesses might gain an edge with local and e-commerce SEO strategies to maximize their SEO strategy's effectiveness. 

SEO services could focus on specific aspects of SEO, encompassing:

  • On-page SEO, emphasizing optimizations related to your website like title tags, content, and others.
  • Off-page SEO, prioritizing optimizations connected to your online presence, such as your website's backlinks.
  • Technical SEO, underscoring optimizations linked to your website's back end, including page speed, site architecture, and more.
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As successful SEO entails on-page, off-page, and technical SEO, it's rare for businesses to invest in individual services. More often, companies select full-service SEO plans that incorporate on-page, off-page, and technical SEO as these packages offer an all-rounded solution to SEO needs.  

Keyword research

Keyword research service refers to a professional service that helps businesses identify relevant keywords to optimize their website's visibility on search engines. These services conduct thorough research to determine which keywords have high search volumes and low competition, providing businesses with valuable insights for their marketing strategies.


A link building service is provided by an SEO agency that usually finds relevant websites that your target audience visits and places links back to your website. This is usually done by promoting your website content through manual outreach to as many relevant websites as possible.

Content creation

Is a professional service that helps businesses and individuals create high-quality content for their websites, blogs, social media platforms, and other marketing channels. These services typically include writing articles, blog posts, social media posts, website copy, product descriptions, and more.

On page SEO

the practice of optimizing webpages to improve a website's search engine rankings and earn organic traffic. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images.

How Much Do SEOs Charge Per Hour

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What ranking factors do SEO services optimize for?

The ranking factors targeted by SEO services depend on the specifics of your chosen SEO plan. Full-service plans cover on-page, off-page, and technical SEO optimizations, while an off-page SEO plan will optimize off-page SEO. Google uses more than 200 ranking factors in its search algorithm.

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Major ranking factors include

factor_1 Your backlink profile

which is concerned with the quantity and quality of external sites linking to your site.

factor_1 Your content

taking into account aspects like  keyword integration, content usefulness, and keyword targeting

factor_1 User experience

which may involve elements such as mobile-friendliness, usability, page speed, among others

The exact ranking factors your SEO plan will optimize is contingent on your chosen SEO service provider.

What SEO Services Should Include

Essential Components of SEO Services: SEO services should ideally consist of a custom strategy, SEO audit, competitor analysis, off-page optimization, on-page optimization, ongoing optimization, monthly reports, ROI tracking, and first-party data activation.

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Custom Strategy

SEO Audit

Off-page Optimization

On-page Optimization

Ongoing Optimization

Content Works

Monthly Reports

Custom Strategy: A personalized approach adapting to the unique nature of your business is a fundamental component of SEO services. It enables you to amplify your return on investment (ROI) from SEO, thereby increasing calls, orders, and traffic to your business's site. This need arises particularly when opting for SEO service packages because a considerable number of SEO companies offer pre-designed or standardized strategies under the guise of 'cheap' SEO plans. Customized strategies cater to your specific audience and generate optimal ROI.

SEO Audit: All services offered by an SEO company should consist of an SEO audit. This audit provides a comprehensive analysis of your current strategy or assesses your website from an SEO perspective. Even without an SEO strategy, SEO specialists will evaluate your website, determining areas where it excels and discovering areas necessitating SEO improvements.

Off-page Optimization: Off-page optimization is a crucial element of SEO services that refer to optimizing elements outside your website contributing to your ranking in search results. An SEO company may offer services like promoting your website content to bloggers and webmasters, creating shareable content for your site's blog, monitoring your company's mentions across social media, and optimizing your Google My Business profile.

On-page Optimization: With on-page optimization, the SEO firm focuses on optimizing your website's features for search engines. It usually makes up a significant portion of your SEO package and includes updating title tags, meta descriptions, website's information architecture analysis, sitemap creation, website image optimization, relevant keyword research and optimization, new SEO-friendly content production, and analyzing the usability, speed, and design of your site.

Ongoing Optimization: SEO is a continual process, and your business's collaboration with the SEO agency needs to be consistent. An essential part of SEO services is progressive optimization, where your SEO agency continually improves your SEO strategy, aiming for increasingly efficient traffic, leads, and sales generation.

Content Works: Content is the backbone of an effective SEO strategy, helping to improve visibility, drive user engagement, and strengthen the authority and relevance of your site. As the adage goes, 'Content is King' in SEO.

Monthly Reports: A vital aspect of SEO services is transparency. Partnering with an SEO company that provides regular monthly reports is key. These reports provide immediate insights into your SEO strategy's results, including organic traffic, generated leads, sales, and rankings. Regular meetings with your dedicated account manager ensure that all parties remain in the loop.

SEO Service FAQs

How long does it take for SEO services to work?

SEO services generally tend to demonstrate ROI in about four to six months. The decision to halt SEO services varies across companies based on factors such as budgeting, results, service requirements, and the duration and scope of projects.

How does SEO work?

SEO, or Search Engine Optimization, functions by augmenting your website so it aligns with both user's needs and the guidelines of Google's algorithms, whose purpose is to rank the most pertinent and practical content for people conducting searches. The primary objective of SEO methods is to construct a site which is easily comprehensible for both users and search engine bots, as well as providing significant value to users.

There are various strategies involved in SEO, such as:

- Investigating relevant keywords
- Building credible links
- Creating quality content
- Local listings like Google Business Profile

An SEO company applies these strategies in several ways. For example, integrating pertinent keywords into your content, refining your site's user-friendliness via web design, securing links from trustworthy sources, among others.

How do I know which type of SEO service I need?

The selection of the best-fit SEO service is dictated by several variables, though the following guide provides a quick look into which services are ideally suited for varying companies.

Local SEO service is excellent for engaging audiences in your vicinity. Physical businesses or services focused on particular regions gain the maximum benefits from local SEO. Local listing platforms like Google Business Profile are frequently utilized in local SEO.

Ecommerce SEO service is ideal for businesses engaged in online sales. This service aids potential shoppers in uncovering your online enterprise and its offerings.

Enterprise SEO service is designated for substantial businesses or companies possessing extensive websites. The strategies in enterprise SEO typically revolve more around broad, short-tail keywords.

Irrespective of the type of service selected, an all-encompassing SEO plan typically proves the most efficient. This plan should cover various SEO aspects such as on-page optimization, off-page optimization, and technical SEO. An SEO company can assist in determining the best-suited plan.

What to Choose Between a Freelancer, Consultant, or Agency for SEO Services?

This depends on your budget, service requirements, and the scope and duration of your project. If you need a long-term partnership that can scale to meet your needs, an SEO agency could be ideal. In contrast, if you require assistance with a specific issue or a larger project, a reliable freelancer or consultant may be more appropriate.

Budgeting for SEO Services

When budgeting for SEO services, avoid cheap plans, go for ongoing rather than one-time SEO assistance, set clear SEO objectives, and get buy-in. Companies should be wary of SEO services labeled as "cheap," as they tend to underperform and lead to missed goals.

Paying for SEO Services

Whether it's worthwhile to pay for SEO services is influenced by your SEO budget, resources, and average order value. A study found the average ROI for SEO to be 989%, the second-highest after email marketing. The sustainability of SEO's ROI even after halting investment makes it a highly valuable marketing strategy. In comparison, stopping payments for digital marketing ads inevitably leads to a stop in revenue growth.

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